It’s a hotly debated topic.
If you have a website for your podcast (and you should), you likely post information about each episode.
Maybe it’s your show notes, or brief write-up of the episode with a link to listen to it (or better yet, visitors can listen to the episode right on the page with our single track player).
But you might be hesitant to add a transcription of the episode to that page.
After all, who’s reading the transcript? Won’t people just listen to the podcast?
It’s seems like a lot of hassle to go through for no real benefit.
But the truth is, there ARE benefits – several in fact.
Let’s go through them.
It Boosts Your SEO
Search engines are constantly reviewing your website looking for new information. Their whole purpose is to provide users with up-to-date, relevant results for their searches.
But here’s the catch – they’re reading your website, not listening to it.
That means they don’t know anything about your podcast except what’s written about it.
Even if you write up an episode description explaining what you talked about, that’s only a fraction of the actual content of your podcast. The more information search engines have, the better.
When you add a transcription of your episode to your site, it gives search engines so much more data about you. You’re giving them a clearer picture of who you are, which increases your chance of showing up in more search results and in higher rankings.
It Improves Accessibility
Not everyone can listen to your podcast. That’s just a fact.
By adding a transcript of your episodes, you allow the deaf and hard-of-hearing to access your podcast without spending time manually writing a blog post about what you talked about.
It’s a massive return-on-investment, and not just because getting a transcription is inexpensive.
You save hours of your time AND you’re bringing your content to more people who need
It Accommodates for Different Learning Styles
Some people like to listen. Others like to read.
And some people need a combo of the two in order to understand and absorb the information.
We all have different learning styles, so it’s a good idea to accommodate as many as possible.
With Fusebox, it’s easy. On one page you can add a player for a specific episode and include an intuitive transcription box that looks great and is easy-to-use.
You give your listeners the best of both worlds in one place, and it only takes a few clicks on your end to make it happen.
Cons
One of the downsides of transcriptions is that they’re long. Very long.
It can make your episode page go on forever, which leads to a frustrating user experience on your website.
Fortunately, Fusebox fixes that.
With our free Transcript plugin, the transcription section appears as a small box by default so visitors can easily scroll past it at first if they want to.
If they decide they want to expand it, they just click on the plus button and the section opens to show the entire transcript.
If they want to close the box they just click the same button (which turns into a “minus” symbol and stays pinned to the screen as they scroll) to shrink it again.
We believe every podcaster should add transcriptions to their podcast website, and now with Fusebox it’s easier than ever.
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