Remember the good old days? When we used to be able to get together with family, shake hands, and not freak out anytime somebody coughed?
Holding on to those precious memories has become more important than ever before, and people are using scrapbooking as a way to preserve those special moments.
When Jennifer Wilson started blogging about scrapbooking back in 2008, it wasn’t as popular or widely known and there were few resources available. But today her scrapbooking business and booming podcast are proof that interest in this creative and personal hobby is growing rapidly.
With over 20,000 followers on social media, Jennifer has been called the “Yoda of Scrapbooking” and she’s appeared as a guest on podcasts such as The Paperclipping Roundtable, The Digi Show, Digi Scrap Geek, Pocket Talk, or Scrap Gals.
“I wanted to show how you can start doing scrapbooking in a modern way,” explains Jennifer. “There are so many options nowadays and my goal was to try to keep it simple, effective, and not overwhelming.”
“To show that scrapbooking is more than just gathering pictures, but it’s a unique definition of who you are and how you express your creativity.”
Her business, Scrapbook Your Way is a paid membership community where people, primarily women of all ages, from college students to great-grandmothers, come together to learn how to become memory keepers, share stories, provide tips, encouragement and learn from each other.
She decided to start a podcast to be able to have deeper conversations with her audience and talk about the way scrapbooking affects not only their time but also their state of mind. At the time there was only one other podcast on scrapbooking, so the opportunity was there to provide a show that was accessible and relevant.
She started small with a members-only type podcast and has graduated to a weekly show, steadily gaining new listeners and averaging an impressive 2,000 – 3,000 listeners per episode. So far she’s recorded over 90 episodes.
“It’s been fascinating and challenging to do a weekly podcast because it has a real ROI. The podcast has become a much better tool for building trust, sharing personal stories, having Q&A opportunities, and creating deeper connections.”
The podcast serves as an introduction to her brand with the ultimate goal of getting listeners to join her membership community, which now has over 400 paying members. It’s proven to be very successful as the majority of her new members sign up because they love the podcast so much.
She gets a lot of “boomerang members” that will go away, but come back when they feel that they have more space in their life to start scrapbooking again. The pandemic has ignited the desire for people to revisit this.
When it came to using Fusebox, it was the simplicity and ease of maintaining episodes that drew her to the tool.
“Since I’m doing a weekly show the last thing I wanted to do was spend a lot of time having to maintain episodes. I wanted a tool that would allow me to update and publish the latest episode in just a click,” explains Jennifer.
“Everything else I looked at was so clunky and not very attractive. Fusebox ended up being exactly what I wanted. Plus, I listen to Pat [Flynn] and I trust him.”
With the experience she’s gained from doing this podcast, Jennifer is branching out with a second podcast she’s hosting for the University of Illinois this upcoming year.
For more information on all things scrapbooking and to hear past episodes from “Scrapbooking Your Way”, visit her site at https://www.simplescrapper.com/
If you’re ready to see how Fusebox can enhance your podcast and attract new listeners you can start today for FREE.
